The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It)
Not long ago, “Big Data” was all the rage. The race was on to collect as much information about people as possible – creating a giant, looming cloud of detail that was nearly impossible to sift through and a challenge (at best) to market to. Today, we have more tools than ever to wrangle that information and use it to present clear, compelling reasons for customers to want what we’re offering. But there’s still a lingering problem. As marketers, optimizers and improvers, we f
The 5 Most Misinterpreted Charts in Sales
Sales is all about hitting the number, but sometimes, those numbers can be a little misleading. As a sales leader, you have to be able to understand your business at multiple levels by analyzing the data and assessing sales metrics. You need to forecast for next quarter, analyze the pipeline, and keep track of deals closed. It’s a lot of metrics to balance, and it’s easy to miss out on. Any data analyst will tell you that it’s possible to frame graphs and charts to tell you a
The Sales Secret That Will Double (or More) Your Sales
Let me tell you a secret about sales. The best time to make a sale is right after you've just made one. This is true for psychological reasons-you're on an endorphin high, you're acting confident, and so forth. It's also true because by going right back into the trenches after one successful sale, you're continuing what can quickly become a habit of success. Of course, most of use who have to sell (and this includes all business owners and entrepreneurs, consultants [that's m
4 Rules You Need to Follow to Succeed in Business
As the founder and CEO of OneIMS and Clickx, Solomon Thimothy has built his career around his passion for helping other businesses grow an online presence and thrive in the digital world. Solomon works with clients big and small to develop uniquely customized and highly effective marketing strategies that meet every company's individual goals. Follow him on twitter @sthimothy. Entrepreneurs go into business for a variety of reasons, yet they all have one thing in common: they
The 4 Secrets of Social Commerce From the Head of Social Selling at LinkedIn
Before we begin, I realize it's a bold statement to say there are four secrets of social selling (as in things you're most likely not doing on LinkedIn, but should be doing to drive social sales). So let me prove it to you with a single click. Go to thisLinkedIn site and, assuming you have a LinkedIn profile, you will immediately see how you rank on LinkedIn's Social Selling Index (SSI). While I have a score of 75 (out of 100), most of my peers rank around 25. If you have a s
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